Generating a multiplicative output in teams through Positive Leadership

Key Career Accomplishments:

• Reversed the decline of a DTC eCommerce store, creating profitable growth. Was given ownership of balancing the DTC P&L. Did so through scaling revenue, increasing traffic, trimming budgets, improving eCom operations, and increasing profit margins.
• Doubled company revenue by building a top 1% for conversion rate eCommerce store according to Shopify benchmarks. Took the AMMD website to best-in-industry levels, leading the tech stack through an incredible growth phase to double company revenue.
• Maintained 100% team retention through COVID and The Great Resignation while growing from the smallest team in marketing/ops to the largest, fostering a tight knit and collaborative, multidisciplinary digital team. 
• Successfully grew revenue and KPIs on every eCommerce store responsible for, through data driven optimization.

Endorsements

“Brian has a rare blend of technical skill, data-driven decision making, and creative problem solving. Beyond his technical knowledge, Brian is a natural collaborator. He communicates clearly across teams, drives alignment, and leads with a positive, solutions-oriented mindset. His ability to build strong relationships while keeping projects on track made him a trusted partner to both peers and leadership. I highly recommend Brian to any organization.” - Angela Lopez, VP of Finance at OnePet

“I’ve been a developer for 12 years now and Brian is the best leader I’ve had the honor to work for. He is skilled in both the business and technical sides of e-commerce websites. As a developer, web architect, and business leader, he practices true teamwork by never expecting more from the team than he’s ready to do himself.” - Andrew Himmer, Front End Web Developer

“He not only knows the ins-and-outs of running a high performing website, he knows how to bring solutions to the table in well-thought-out, understandable ways. He thinks challenges through logically, weighs the choices, and recommends solutions. The strides he made (in a short time) improved our eCom performance enormously, with every aspect of the funnel climbing into market-leading stats. I would work with Purk in a heartbeat again.” - Jason Jones, General Manager of Mondo

“He was hands down the best manager I’ve had since I joined the workforce 24 years ago. Positive in the face of great adversity so that the team he led stayed productive. Brian carried all the weight and then some. Knows his job and everyone else’s so he was able to wear many hats if needed and repair anything.” - Spencer Shattuck, Web Developer, direct report

“Brian is an incredible person to work with. His team accomplished more than many of my other merchants combined over the course of a year. I often used his team's work as an example of a Shopify Plus merchant maximizing their use of the platform and seeing results from that work.” - Jennifer Chase, Account Management at Shopify

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