Generating a multiplicative output in teams through Positive Leadership

Key Career Accomplishments:

• Reversed the decline of a DTC eCommerce store, creating profitable growth. Was charged with balancing the DTC P&L and did so through scaling revenue, increasing traffic, trimming budgets, improving eCom operations, and increasing profit margins.
• Built a top 1% for conversion rate eCommerce site according to Shopify benchmarks. Took the AMMD website to best-in-industry levels, leading the tech stack through an incredible growth phase to double company revenue.
• Maintained 100% team retention through COVID and The Great Resignation while growing from the smallest team in marketing/ops to the largest, fostering a tight knit and collaborative, multidisciplinary digital team. 
• Successfully grew revenue and KPIs on every eCommerce store responsible for, through data driven optimization.

"I had the pleasure of working alongside Brian at OnePet, where he consistently impressed me with his expertise in eCommerce strategy and execution. Brian has a rare blend of technical skill, data-driven decision making, and creative problem solving. He took ownership of the Honest Paws D2C eCommerce store during a period of rapid growth, setting new performance records and leading initiatives that directly contributed to revenue expansion.
Beyond his technical knowledge, Brian is a natural collaborator. He communicates clearly across teams, drives alignment, and leads with a positive, solutions-oriented mindset. His ability to build strong relationships while keeping projects on track made him a trusted partner to both peers and leadership.
I highly recommend Brian to any organization looking for a leader who can transform and scale eCommerce operations while fostering a culture of excellence."
- Angela Lopez, VP of Finance at OnePet, the company finance leader I worked with

“I was a direct report to Brian for 14 months. He was hands down the best manager I’ve had since I joined the workforce 24 years ago. Reasons why he was amazing:
Data based decision making led to millions of dollars in revenue. In my opinion this type of decision making is key in the high stakes e-commerce world.
Positive in the face of great adversity so that the team he led stayed productive. Like it or not things happen in the code world. You get thrown curveballs, employees call in sick for COVID and miss two weeks, etc. Brian carried all the weight and then some.
Knows his job and everyone else’s so he was able to wear many hats if needed and repair anything. He was doing the job of so many people, if I were to audit what his value was I’d easily say he did the job of at least 5 high end positions: DevOps, Sales Analyst, Fullstack Developer, Marketing Strategist, Team Leader.
Outside of work he was a positive role model and respectful person.”
- Spencer Shattuck, Web Developer, direct report

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