Brian Purkiss' Resume

eCommerce Product Manager: Well rounded web professional with almost 20 years of experience building growing high performing digital products using a blend of technical skills, digital marketing, data analysis, and website optimization. Design and execute product roadmaps to create a blend of incremental short term wins while working towards long term, sustainable growth.

Positive Leader: Utilizes an uplifting and collaborative leadership style which generates multiplicative output from a team with high employee retention. Employs a solution and data driven approach to product management, doing whatever is needed to conquer challenges and scale products while taking advantage of the unique skills and abilities from the team.

Key Accomplishments

Took a declining eCommerce store and turned into a growing an profitable brand.
Built a top 1% for conversion rate eCommerce site according to Shopify metrics.
Repeatedly grown site revenue and KPIs across multiple eCommerce brands in the face of industry downturns.
Maintained 100% team retention through COVID and The Great Resignation while growing from the smallest team in marketing/ops to the largest.
Saved businesses tens of thousands of dollars annually in SaaS costs by finding cheaper (and better) alternatives or building custom solutions.

Skills and Responsibilities

Core Skills: Product management, eCommerce, revenue growth, customer funnel optimization, conversion rate optimization (CRO), web and sales data analysis and reporting, responsive website design, roadmap planning and management, customer and competition research, traffic generation, marketing automation.

Technical Skills: Shopify Plus, Liquid, WordPress, HTML, CSS, Javascript, MVC frameworks, PHP, WCAG, GDPR/CCPA compliance, UI/UX, website automation, website personalization, Git, QA Testing, A/B testing.

Digital Marketing: SEO, CRM, content marketing, catalog management, email marketing, social media, PPC, digital branding.

Positive Leadership: Agile methodology, ensuring stakeholder goals, team coordination and mentoring, vendor management.

AI: Currently working hard to explore the ever changing world of AI, building prompts, generating copy, conducting competition research, analyzing data, and more.

Job Experience

Currently working for OnePet, leading the HonestPaws website as the Product Manager.

eCommerce Manager - Bare Performance Nutrition - Ran the 8 figure DTC CPG Store. May 2023 to Mar 2024

Boosted site conversion rate by 24% comparing 2022 BFCM to the 2023 July sale, creating the company’s best and smoothest sale.
Grew subscription program MRR by over 30% through boosted opt-in rate, AOV, upsells, and churn rate.
Market research to understand shifts in the tech, competition, and end users to drive web product changes.
Lead a team of developers, planned technical execution, oversaw code reviews, and owned the site code repository.
Led weekly L10 sprints, designing a product roadmap to balance long term projects while also creating short term wins.

eCommerce Manager - Funko - Ran the 8 figure B2C & DTC store, Mondo Shop. Mar 2022 to May 2023

Improved Mondo Shop revenue and performance metrics during economic downturn, boosting conversion rate by 40%.
Analyzed sales and site data to understand customers and identify new revenue opportunities, working to balance the P&L.
Created processes and wrote documentation to improve team efficiencies, quality control, and consistent product releases.
Led the new product release and announcement process, ensuring a smooth launch of 2-5 products per week.
Supported the sale of Mondo from Alamo Drafthouse to Funko, making sure access, tech, and data was sufficiently relayed.

eCommerce Manager - Amy Myers, MD - Ran the 8 figure DTC CPG store. Aug 2019 to Jan 2022

Planned and led the AMMD rebuild, achieving top tier performance through analysis, iteration, team collaboration, optimization, and A/B tests.
Fostered a tight knit, communicative, collaborative, and effective multidisciplinary team.
Iterated the store’s customer journey and optimized conversion funnels using A/B tests and data driven changes to increase the conversion rate by 45%.
Grew Subscribe & Save program take rate, AOV, and retention.
Reduced SaaS expenses by over $70k/yr by selecting alternatives and building custom replacements, improving our P&L.
Designed and ran two record split tests that generated 7 figures in new annual revenue, each.
Implemented automated testing and deployment and led code reviews, boosting team efficiency and quality control.
Overhauled email sign-up flow, increasing site revenue by 5-10% and reducing costs of new customer acquisition.
Coded a custom WordPress & Shopify site from the ground up as the primary developer.
Built and executed the long term technical roadmap. Directed the technical architecture and code reviews.
Implemented personalization, growing revenue by 5-10%.
Managed D2C and B2B channels on Shopify Plus, Amazon, and Walmart stores.

Web Developer and Designer at various web and digital marketing agencies, including own agency. Apr 2008 to Aug 2019

Planned, architected, and developed custom websites, built to be manageable by non-technical users across many different tech stacks in many different industries. (such is small business life)
Wrote website quotes, client facing project scopes, and internal detailed product specifications, created to be understood by non technical clients while also providing enough detail for technical teams to execute the roadmap.
Presented initial project pitches, mid project updates, and product completion overviews to stakeholders and clients.
Roadmapped and solo developed a large custom membership website - completed on time and within 5% of budget.
Managed and developed custom eCommerce software UI templates, improving UX and development efficiency.
Participated in weekly sprints and Scrum stand up meetings working on client websites and custom eCommerce SaaS.
Built, maintained, and enhanced a custom starter WordPress theme, lowering costs of development by over 20%.