Set aside emotion

In digital marketing, it is important to set aside emotion and rely on data.

We’re in an industry where we have treasure troves of data to measure the effectiveness of ideas. Since we’re all just mere mortals, not every idea we have will be a winner. If we let emotions, like pride, get in the way – we can cling to things that ultimately lose money.

Let the data speak for itself. If the data disproves an idea, drop it like a hot potato, learn, and move on. No one benefits from pride clinging to ideas.

Every time data disproves, or proves, an idea – everyone wins.

Instead, find ways to ethically measure data and lean hard into what the data says. If it works, it works! Double down on what works and you can snowball some serious successes.